In the first half of this year, the global app market reached $50.1 billion, mainly due to the remote effects of the coronavirus outbreak. With a society adapting to social distancing for the foreseeable future, it’s natural that every business would want to build an app to increase revenue and marketing space.
Whether you’re a business looking to recoup lost sales or simply a developer with a great idea, it’s easy rush into the development of an app. However, common mistakes in mobile app development can happen to even the most experienced team. Avoiding these pitfalls will help you get your app to market successfully.
A senior developer told me the other day there’s a new project being built at his work, and even though they haven’t even started coding yet, the majority of the budget is already gone.
Underestimating the cost is a common mistake you need to avoid when developing a mobile app for your business. Over half of all development projects cost more than original projections. So, how do you as a team avoid this error in judgment when developing your app? Being conscious of the implementation of all the features and services, the teams, like UI/UX and QA, as well as marketing and ad expenses involved in obtaining downloads.
Developing on Android and iOS Simultaneously
Another way to conserve costs is to develop your app on only one platform. Debugging and adjusting UX elements on either Android or iOS will save your team time, money, and frustration if you conquer one platform before moving onto the next. Weigh the pros and cons, visit forums and do your research on the target audience to decide which platform is better suited for your app.
Another mistake in app development is making your app the size of a whale when it should only be a bluegill. Having an app with too many features increases the size, not only making it harder for the user to navigate, but will also make it more likely to be uninstalled. Don’t be afraid to kill your darlings.
Serious Lack of UX/UI
Remember the false Hawaii air raid in 2018? The mistake happened due to a confusing interface.
A man actually died from a heart attack because of this. If state officials had hired a UI/UX team, this could have been avoided. Obviously, this is an extreme example, but without a use case for your app, you lose retention. Clarity and empathy are key to ensure your app is used successfully.
The app market is obviously competitive and you might be eager to get it to market. But don’t allow your impatience let you skip testing. The quality of your app is an extension of your brand and you want users to enjoy themselves to keep them engaged.
No Marketing Strategy
Having a clear cut marketing strategy is vital before your app launches. Again, this is a super saturated market. Putting an app up on a platform and then beginning the marketing is only going to delay your ROI. Decide what makes your app stand out now. Like any product, what is the UVP? And speaking of value…
Is There a Need for This?
What problem does this solve for the user? Building an app simply because you think your business should have an app could result in negative reinforcement. Survey the personas of your target audience and decide how an app can best serve them.